Fairgrove says ‘make mine a MINI’
East Midlands, [27 March 06] Sales staff at East Midlands property developer Fairgrove Homes have even more to smile about thanks to the company’s latest acquisition of three new MINIs.
The easily recognisable top-notch cars can now be seen throughout the region as Fairgrove sales staff go about their work. “We’ve made the cars distinct to reflect the Fairgrove brand,” says Steve Midgley, managing director, Fairgrove Homes. “Each car is kitted out in the company’s corporate colours and includes a map of the region on the roof and street scenes of our developments down the sides.”
The unveiling of the new cars marks the start of a new relationship between Fairgrove and Derby-based Stratstone MINI. “We see the launch of the three cars as the beginning of a long-term commitment to Fairgrove,” says Ian Armstrong, marketing coordinator, Stratstone MINI. “We’ve worked with Fairgrove to understand their business requirements, and are confident that the MINI will be a good reflection of the Fairgrove brand.
Steve is delighted with the company’s latest acquisitions. “Like Fairgrove, this car has stood the test of time, has bags of personality, retains a level of uniqueness and is much loved for its continual ability to offer something extra. But it wasn’t just the branding that was important to us: we have a strong sense of social responsibility and care about improving local environments, so were very impressed by the fuel efficiency offered by MINI.”
“From the sales team’s reaction to the new cars, I know we’re definitely going to turn heads,” says Steve.
“As a special thank you to all the people who visit our sites, we will be holding a draw for a MINI throughout this year,” he adds. “From the feedback we’ve received already, we know it’s a hot prize, with many people in the area telling us they’d love to get their hands on this latest car.”
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