Plan your dream home – with the click of a button

East Midlands, [17 February 2006] Anyone who has bought a new home at a distance from their present address will know how difficult it can be to plan things such as colour schemes and room layout. But help is at hand for buyers of new Fairgrove homes, as Steve Midgley, managing director of the company, explains:

“We’re seeing a growing mobility of new home buyers, and with house prices in the East Midlands still incredibly competitive, there has been a real surge in the number of people moving into the area. Because our homes are targeted at busy families and professionals who are often time-poor, we’re taking our website forward by adding some innovative design features.”

From the middle of this year, the site will include opportunities for new home owners to plan their colour schemes online. Using the latest design technology, they will be able to mix and match the colours of curtains and carpets as well as paint schemes. “It’s a great way to turn a dream home into a reality – and can all be done with a click of the button wherever you are in the world,” says Steve. “Whether our customers want to plan their colour scheme using a laptop and WiFi technology in a major international airport, or while sitting with the family in the Highlands, or even from the comfort of their existing home in Nottingham or Derby – it’s all possible!”

This latest addition to Fairgrove’s website marks another step forward for the company’s e-marketing strategy. “When we relaunched our website last year, we were staggered by the level of positive feedback that we received from both customers and industry reviewers. For example, www.themovechannel.com described it as a ‘well presented, easy to use site dedicated to small new home developments within villages and conservation areas’. But what excited us most, was that many of our customers and potential customers were viewing the website from other parts of the country because they were looking to relocate to the region to take advantage of all the East Midlands has on offer. We hope that our newest addition to the website will appeal to local and nationwide buyers alike.”

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